The Culture Key between Asia and the West

Zsuzsanna has used her extensive experience to write a clear, concise and common sense guide, full of engaging examples, to practically address the many challenges around understanding and successfully engaging with different cultures. After 25 years as a Westerner living in several Asian countries, I can identify with many of the situations described, and only wish that I had had a book as good as this to help me to be more understanding, and more effective, in my business and social interactions in Asian cultures.

Anyone doing business outside their home culture needs to read this book. Cultural concepts and behaviors are introduced and discovered through a series of well thought out case studies and mini exercises which leads readers to a cultural awareness that will arm them with the competence to better understand their colleagues, customers and suppliers. If you want to perform well in an overseas assignment or business activity then this is an essential guide for companies entering a global business arena.

I’ve found in my many years of working in multinational companies that one of the chief causes of misunderstanding and miscommunication is a lack of cultural awareness. The Culture Key is a highly insightful workbook for anyone who wants to understand and appreciate differences across cultures, and how to bridge cultural differences in the workplace. I highly recommend it.

The Culture Key is an essential read for business and personal life., in a world that is increasingly interconnected. Using real-life examples, the reader is mentally and emotionally engaged in self-reflection and exercises to recognize own preferences and biases, whilst learning practical alternatives that can be applied immediately to enhance individual, team and organizational performance.

Zsuzsanna practices what she preaches. A short, very practical guide to bridge the differences in communication styles between East and West. Loads of examples about where the bridge starts and ends and examples for the structure that connects. A must read for those who want to improve their effectiveness in international business.

The Culture Key is the most insightful treatment of cross-cultural management I have read in years. Informed by research and years of experience, and full of essential knowledge and practical tools, it is a must-read for anyone who wants to cross the classic Asian – Western divide successfully.

“Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won’t come in.” Isaac Asimov

This quote from the book sets the tone for a wonderful exploration into the culture differences between East and West. This is the most thorough, easy to understand book I’ve seen on the subject. A must read for anyone doing business between East and West.